Hi, I'm Ash — a seasoned full stack developer, or so I keep telling myself, based in Manchester, UK. With over 12 years in the industry, I lead the design and delivery of scalable, cloud-based solutions across our ecommerce and operational platforms. My current focus lies in architecting robust Web APIs and modern Single Page Applications, primarily using C#, Angular, and a range of supporting technologies.
As Head of Technology at musicMagpie, I drive the strategic direction of our technology platforms — ensuring alignment between business goals, technical innovation, and scalable delivery. My role spans architecture, platform resilience, compliance, and information security, while also supporting a culture of continuous improvement across our engineering teams. From leading cloud migration strategies to overseeing secure data handling practices.
My journey began with PHP, HTML, and CSS, and over time, I've grown into a technology leader with deep expertise in the .NET ecosystem and multi-cloud environments, including both Azure and AWS. I've worked across various frontend frameworks like Vue and React, and dabbled in mobile development. From customer-facing apps to complex internal systems handling thousands of customer and their orders, I've been hands-on in everything from planning and development to mentoring and scaling teams.
This site is a space where I plan (currently failing) to share technical insights, challenges I've tackled, and lessons I've learned along the way. It's partly a personal reference, partly a way to connect with others in tech. If you stumble across anything useful (or spot something I've missed), feel free to reach out.